How To Optimize Your Pins With Pinterest SEO

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Did you know Pinterest is really a search engine?

Yep. It usually gets lumped in a “social media,” but how much socializing do you really do on Pinterest? Not a lot, right?

Because it is a search engine we need to treat it like one, and that means incorporating SEO.

Now don’t let that word scare you off. I know SEO might make you shudder but I promise Pinterest SEO is fun, easy, and I’m going to show you a few simple places you can put your keywords to help you rank higher for those terms on Pinterest!

The first thing you need to do is to use the right keywords. Keywords are popular words that people search for in search engines and of course in Pinterest, in relation to the subject matter they are looking for.

To see the most popular keywords on Pinterest, all you have to do is to type in your blog’s main theme or subject. Let’s say you are a blogger who writes about online marketing.

Click on the smart search bar at the top of the Pinterest page and type in your topic or keyword.


This search will, of course, pull up pins with everything related to the topic, but it will also suggest other keywords right below the search bar.

These are popular words users are searching for as well in relation to the searched topic. So for online marketing, words like social media, email list, quotes, tips, strategy, etc. are the ones that come up.

Write down these keywords as you might want to include these in the description for your next pin! 

In addition to these popular searches on Pinterest, you also need to know what your target audience searches for and how it will relate to your pin or your blog. Use this information and strip it down to its bare minimum, only use the most basic and easily understood keywords. Trying to make it too fancy or witty might confuse and turn off some people. Just remember, simple is better. 

Here are the areas where you need to apply these keywords to:


First of all, you need to go back to the core of your blog post and usually, that starts with the title of your blog post! I keep my blog post pretty straight to the point and avoid adding in fluff. Include the value of the blog post, maybe the reader’s pain point you are going to address and make sure to include your keyword. 

If you have enabled Rich Pins on your site then your blog post title will also pull in automatically when your pin is pinned on Pinterest.



Using the right image description or image details on your website is very important. Whatever website platform you may be using, WordPress, Squarespace, etc., you will always have the option to input the details of your images.

Some platforms even just automatically pick up the file name of your image and input it as your image detail. Using the right keywords here is important is because it is also used to find you in search engines and Pinterest.

This is so important because if someone pins your image, Pinterest automatically loads whatever description you may have listed for that image. You won’t be able to change that pin description once someone has already pinned it to their board.

The last thing you want it to show is a jumble of numbers of letters that gives away no information whatsoever about where that pin is from or what it is about.



On Pinterest, your step one for incorporating keywords into your account is through your profile name and account name. If you are a business or a blogger, make sure to apply for a Pinterest business account. It’s free to sign up or to convert your existing personal account.

Next is to make sure your URL (Username) and your business name is the name of your blog or business.



Your Pinterest profile description should also use keywords. These should be simple and informative on what your blog or business is about, but it should also show your personality. Remember that people would need to quickly have an idea of who you are when they read your description. You need to make your description short and sweet. Try to incorporate at least 2-3 of your keywords into your description.


Obviously, your Pinterest board titles are important for SEO. It is the first thing people see when they search for a certain topic and it will be the first thing that would get their attention apart from your images. Once again, keeping it simple here is the way to go.

Instead of naming your board something that only you would understand or think is funny, go for a straightforward 2-4 words that describe what the board is about. 



Your board descriptions should also include keywords. Keep it to about two to three sentences. It’s long enough to include your keywords and let the pinner know what your board is about.


Pin descriptions are just as important as everything else on this list. Include your keywords for that post there in the pin description. Try to write a couple of sentences that explain the post and the value the reader will get if they click through. By setting up Rich Pins you can have some additional information come up when someone views your pin.

Rich pins are basically topic optimized pins that will give the user as much as information as they would need about a certain image. Like if you are selling a product, a product Rich Pin would show the product’s price, availability and description right when the user scrolls across the image. Or if you are a blogger it will pull in your blog post title and bold it as a header above your pin. This is a great way to add in additional relevant keywords and not limiting you to a couple of lines of an ordinary pin.

Want to learn more about how to maximize your presence on Pinterest? Grab a spot in my FREE five-day course Pinterest Primer and get access to over an hour of video lessons on how to use Pinterest!

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